Privacy policy

Last updated: May 2026

Sōle operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). In the UAE, Sōle is a brand operated under A2QUARED LLC FZ. Sōle is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial and payment information including payment confirmations, transaction details, form of payment, and cash on delivery selections. Payments may be processed through third-party providers such as Ziina and Shopify Payments infrastructure.

  • Account information including your username, password, preferences and settings if you choose to create an account.

  • Transaction information including the items you view, add to cart, purchase, return, exchange or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, place an order, subscribe to our emails, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services including from your device when you use our Services, through cookies and similar technologies, and through analytics and advertising tools.

  • From our service providers including Shopify, Ziina, Klaviyo, shipping and fulfillment partners, and other vendors that support our operations.

  • From advertising and marketing partners, including Meta platforms and services.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to:

  • process payments and fulfill orders;

  • arrange shipping and delivery;

  • facilitate returns and exchanges;

  • maintain your account;

  • provide customer support;

  • improve and personalize your shopping experience;

  • remember preferences and items added to cart.

This may include working with shipping and fulfillment partners such as Quiqup in the UAE and Wakilni in Lebanon.

Marketing and Advertising

We may use your personal information to send marketing and promotional communications by email, including newsletters, product launches, promotional offers, and abandoned cart reminders.

We may also use advertising and tracking technologies, including Meta advertising tools and similar technologies, to better tailor advertisements and marketing campaigns based on your interaction with the Services.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our communications.

Security and Fraud Prevention

We use your personal information to provide a secure shopping experience, detect and investigate fraudulent or malicious activity, and protect our Services and customers.

Communicating with You

We use your personal information to communicate with you regarding orders, deliveries, customer support requests, account-related updates, and other service-related communications.

Legal Reasons

We may use personal information to comply with applicable laws, regulations, legal processes, or governmental requests, and to enforce our terms and policies.

Cookies and Tracking Technologies

Like many websites, we use cookies and similar technologies to operate and improve the Services, remember your preferences, perform analytics, and support marketing and advertising activities.

These technologies may collect information about your browsing behavior, device, browser, IP address, and interactions with the Services.

Our store is hosted on Shopify, which may also use cookies and similar technologies as part of providing and improving the Services.

Most browsers automatically accept cookies by default, but you can usually modify your browser settings to decline or remove cookies if you prefer. Please note that disabling cookies may affect certain functionality of the Services.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, including:

  • Shopify and service providers that support our business operations;

  • payment processing providers such as Ziina;

  • shipping, logistics, and fulfillment providers including Quiqup and Wakilni;

  • marketing, analytics, and advertising partners including Meta and Klaviyo;

  • professional advisors, legal authorities, or regulators where required by law;

  • parties involved in a business transaction such as a merger, acquisition, restructuring, or sale.

These third parties may process your information in accordance with their own privacy policies.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information, you can visit Shopify’s Consumer Privacy Policy.

Third Party Websites and Links

The Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy or security practices of those third parties, and we encourage you to review their privacy policies separately.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the applicable age of majority in your jurisdiction.

Security and Retention of Your Information

We implement reasonable security measures designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

  • the right to access your personal information;

  • the right to request correction of inaccurate information;

  • the right to request deletion of your information;

  • the right to opt out of marketing communications;

  • the right to request a copy of certain personal information.

To exercise any applicable rights, please contact us using the details below.

International Transfers

Please note that your personal information may be transferred, stored, and processed outside the country in which you reside, including through Shopify and other third-party service providers.

Where required by applicable law, we rely on appropriate safeguards for international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updated versions will be posted on this page with a revised "Last updated" date.

Contact

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise any applicable rights, you may contact us at:

hello@forthesole.co
+961 71 264 025